How to Market a Casino

Casino is a movie that depicts the seedy underbelly of gambling and how corruption can spread like wildfire. It’s a great film with a powerful cast, led by Robert De Niro and Sharon Stone. Joe Pesci is also terrific as the intimidating mobster Santoro. The three-hour long movie is riveting throughout, thanks to the masterful editing of director Martin Scorsese.

Elaborate surveillance systems are a staple of casinos. They feature an “eye-in-the-sky” that lets security personnel watch every table, window and doorway, even adjusting the camera focus to zoom in on suspicious patrons. Casinos also have a wide range of other security measures to prevent crime and cheating, including specialized card readers that are able to recognize certain cards and block them.

A casino’s reputation as a fun and safe place for adults is critical. To build and maintain a positive reputation, casinos must market themselves effectively in all channels.

In addition to the gaming floor, many casinos have a luxury hotel, spa and health club, flexible event spaces, and tasty restaurants. This makes it important to optimize content for keywords relating to these amenities and to target events and group business, as well.

To attract more guests and keep them coming back, a casino should offer generous loyalty programs. These should include free hotel rooms, dinners, drinks, show tickets, limo service and airline tickets for players who frequent the establishment and play a lot of games. Casinos can promote these offers on their websites, social media pages and by encouraging guests to post pictures of themselves at the casino on their own social channels with the hashtag #casino.